The details are not the details. They make the design.

– Charles Eames

About Me

As an instructional designer, I specialize in transfering face-to-face courses, workshops and peripheral materials into online courses. I also design online courses from scratch. My background includes:

  • MEd in Distance Education, Athabasca University
  • BA in graphic design, University of Guelph
  • certificates in Teaching English as a Second/Foreign Language (TESL, TEFL)
  • certified member, Canadian Association of Instructional Designers (CAID)
  • teaching experience:
    • master classes in Visual Design, CAID
    • Image Editing & Creative Applications courses, Mohawk College
    • Web design courses, Fanshawe College
Note: I design courses for learning management systems (LMS), such as Moodle, Canvas, Sakai, Blackboard, Desire2Learn, but leave the technical programming to the developers who specialize, as there are more than 20 popular and more than 500 LMSs on the market. The same goes for the dozen popular authoring tools, such as Articulate Storyline, Elucidat or Lectora. For an overview of instructional design (ID), see my home page.

My Clients

Customer Service courses for Sales, Service and Parts Departments in the automotive industry through PSG Canada:

  • Hyundai Auto  Canada Corp.
  • Subaru Canada
  • Audi Canada
  • Volkswagen Canada
  • Volkswagen of America
  • Ford of Canada

Various online courses and educational materials:

  • Outdoor Smart: taxonomy advice on boat safety course
  • El Maestro en Casa:  ESL textbook for Spanish students
  • Retirement Education Centre: life transition preparation course
  • Canadian Journalists for Free Expression: interactive checkup
  • Stepping Stones: course on learning the Cree language
  • Getting the Life You Want: retirement education manual
  • Davita, Inc.: government compliance course for employees
  • Nelson Thomson: ESL grammar course to complement textbook

My Approach

Due to confidentiality, I cannot provide links to my clients’ online courses.

Slide-learner-centred
Learner-Centred

The focus of every aspect of my designs is on the learner: intuitive navigation, meaningful interaction, clear and purposeful objectives, an engaging learning experience, and, as this example shows, motivation to succeed. As an accompanying audio explains, this automotive salesperson’s average unit sales of 100 can be increased by 30% by applying what is learned in the course, thus resulting in a potential income of $34,900.

Subaru Business Case
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Contact Me

Please contact me if you’re looking for an experienced instructional designer with excellent references: wendy@wendyelliott.ca